According to Antares, more than 90 percent of its Auto-Tune units are in the hands of hobbyists; amateur musicians and producers looking to smooth out their latest basement recording [source: Matson]. As hundreds of T-Pain copycats began permeating the airwaves, homemade Auto-Tune creations began exploding across the Internet.
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One of the most prominent became 'Auto-Tune the News,' a YouTube series that uses Auto-Tune to turn news clips into pop songs. Produced by Brooklyn soul band the Gregory Brothers, the videos coaxed Auto-Tuned performances out of Barack Obama, Hugo Chavez and even Winston Churchill. Their biggest hit, however, was 2010's 'Bed Intruder Song.' The brothers took local news footage of Hunstville, Ala., resident Antoine Dodson delivering colorful warnings to a neighborhood intruder and Auto-Tuned it to create a catchy hit that reached No. 89 on the pop charts [source: Peters].
- Apr 17, 2019 It sounds like they do. Chris Colfer’s singing sounds really autotuned to my ears or maybe he’s just an outstanding singer with impressive voice control. Why would they use it? Because it sweetens the voice by putting the vocals exactly on pitch.
- Auto-Tune is a must have for me when recording myself or working with other artists. I love how simple, versatile, and powerful Auto-Tune is. I use Auto-Tune Pro to pitch correct vocals and instruments in vivid detail, to get that perfect take, but I also use it to experiment creatively to get a cool sound or new ideas.
- Jan 18, 2014 The problem is, the use of Auto-Tune in 2014 as a vocal effect actually proves just how lame and behind-the-times country music is. Auto-tune isn’t making country music hip, it’s proving it’s unhip and completely behind-the-curve.
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Advertisers also threw their hat into the Auto-Tune ring. In 2009, Wendy's aired their 'Frosty Posse' commercial featuring a gang of office workers belting out Auto-Tuned rhymes while break dancing down the street to grab a cup of soft-serve ice cream. Watching the commercial from his Manhattan apartment, rapper Jay-Z suddenly realized that Auto-Tune had finally gone too far.
Autotune is a digital algorithm which separates the formant from the frequency, and reprovides the frequency at the corrected pitch. This is done at its simplest by time stretching or squeezing, but the exact algorithm for how it is actually done. Jul 09, 2014 Basically, Auto-Tune is an audio processor that is used to measure and alter the pitches of vocal/instrumental notes. We are most familiar with the alteration of the voices of our favorite Pop stars in order to correct every little inaccuracy that they make while singing the songs in the studio.
In fact, Britney Jean is least enjoyable when Spears, on occasion, reverts to the Auto-Tune crutch. Britney Spears Is the Last of the Pop Goddesses Kevin Fallon December 3, 2013 DAILY BEAST.
Enraged by the ad, the rapper soon penned 'D.O.A. (Death of Auto-Tune),' a vicious musical attack on the digital craze. 'I know we facin' a recession, but the music y'all makin' gonna make it the great depression … get back to rap, you T-Painin' too much.' In interviews, Jay-Z claimed Auto-Tune was becoming a musical crutch that was spoiling otherwise good tracks. 'I just think in hip-hop, when a trend becomes a gimmick, it's time to move on,' he told a Chicago radio station [source: Reid]. Other musicians chimed in with their own Auto-Tune displeasure, most notably Death Cab for Cutie, who showed up to the 2009 Grammys wearing anti-Auto-Tune blue ribbons [source: Cross].
Hildebrand has declared his innocence in the Auto-Tune fight, saying it's akin to blaming General Motors for inventing car crashes. But, in response to Jay-Z, his company did publish a cheeky press release with a picture of an Auto-Tune box declaring 'the reports of [its] death have been greatly exaggerated.' Despite all the hype, the Cher Effect has never made much money for Antares. Most of its Auto-Tune units continue to be purchased by studios and musicians looking to use the software for its intended purpose: smoothing out the vocals in music tracks.
Even if the Cher Effect disappears entirely from the music world, as long as singers are making mistakes, it looks like Auto-Tune is here to stay.
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